EXECUTIVE COACH·FIRST-TIME CEOs·LONDON
The internal game of scaling, for the CEOs nobody else is talking to.
Most coaching for CEOs is about strategy. This isn’t. This is the work of becoming the version of you the next stage of the business requires, without becoming someone else in the process.
Every CEO I’ve worked with has said the same sentence.
Usually in session three or four. I can’t have these conversations with anyone else.
Not their wife. Not their board. Not the friends they’ve had since university. The weight of carrying a fast-scaling business is mostly carried alone, and the part that breaks people isn’t the workload. It’s the silence around it.
If you’re reading this and recognising yourself in it, you’re not alone. Every CEO I work with has felt this. It comes with the role. It isn’t a personal failing.
This is the work I do.
ABOUT THE WORK
I work with one kind of person.
First-time CEOs of 100-200-person businesses scaling toward serious growth. Usually sales-background. Usually building something they care about. Always running into the version of the role that doesn’t yield to harder work.
I’m not an ex-CEO. I’ve never sat in the chair you’re in. What I do bring is fifteen years in commercial leadership, an accredited coaching practice, and pattern recognition from coaching CEOs through exactly this shift. If you want someone to tell you what to do, I’m not your person. If you want someone to help you see what you’re not seeing, we should talk.
Provocative. Direct. High challenge. Held inside huge compassion. Both at once. That’s the whole point.
I’ll risk pissing off a client if it’s the right thing. Everything I do comes from love. Both can be true.
How the work runs.
Three steps. You. Then the team around you. Then the system you’ve built.
- 01
Eradicate the blind spots.
We start with what you’re not seeing in how you operate. Usually surfaces in the first session.
- 02
Map the systems.
Family, team, internal. Where you’re reinforcing the patterns you’re frustrated about. And where the change actually takes hold.
- 03
Generate new outcomes.
New behaviours. New decisions. New version of you in the role, without becoming someone else.
“Sophie is the first professional coach I’ve worked with, and she has created a space where I can properly step back, reflect, and evolve. She combines real psychological safety with the right level of stretch, supportive, direct, and unafraid to challenge my thinking when it matters. Her ‘killer devil’s advocate’ questions are becoming legendary.”
Ian Talbot, CEO, Healix Health
“Sophie’s approach to navigating dilemmas and overcoming challenges is remarkably refreshing and unconventional. She embodies a rare blend of warmth, insight, and a willingness to push boundaries.”
Ilan Saguy, Founder / Global Operations & Strategy / CXO / NED
“Provocative, challenging, honest and directional. All words that would describe my work with Sophie. I cannot thank her enough for the continuing support of my professional development, but more importantly me as a person. If you are willing to learn then I cannot imagine a better guide for your journey.”
Josh Hill, Operations Director, PET-Xi
“From the very first session, Sophie created a safe, objective space for reflection and honest conversation. What stands out most about Sophie is her genuine interest in helping people grow, not from a script, but through real connection and insight. If you’re looking for an executive coach who brings both warmth and rigour, I highly recommend Sophie.”
Jodie Novotny, Sales Executive
“Sophie is an exceptional leadership coach. Her calm, patient, and supportive approach creates a safe space where you can truly be yourself. Investing in yourself with Sophie as your coach is a decision you won’t regret. She’s simply outstanding.”
Tomas Yates, Vice Principal
If this is landing, there are two next steps.
Diagnostic
Take the 5-minute diagnostic.
Operator, Captain, or Architect. Free. Five minutes. Email-gated for the result.
Scaling CEO Plan
Book the Scaling CEO Plan.
A paid 90-minute session. You leave with a written plan for the next stage. £497, credited to the Accelerator if you sign within 14 days.